R is a free software environment for statistical computing and graphics. You can download it from its official website. https://www.r-project.org/ In the following, we share the R codes for collecting twitter search network data. This network data is created from tweets containing #BoilerUp hashtag. We create a node for each unique Twitter user who either tweeted one of those tweets,…
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Dr. Qiang Liu is fascinated with the world of machine learning and its effects on the future of advertising. He’s an Assistant Professor of Management at Purdue’s Krannert School of Management and a researcher with a highly analytical background. Liu earned a double major in Information Management and Economics at Peking University and has advanced degrees from UC Berkeley and Cornell in…
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The Google Analytics Individual Qualification (IQ) is a demonstration of proficiency in Google Analytics that is available to any individual who has passed the Google Analytics IQ exam. The Google Analytics certification remains current for 18 months from the date you pass the exam. This online exam contains 70 multiple choice questions and lasts no more than 90 minutes. …
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A/B testing is a randomized experiment with two variants, A and B. Such experiments are commonly used in web development, email marketing, and advertising design. In web development case, you define a control or original page (page A) and an experiment or variation (page B) of the original page to test against. The goal of the test is to randomly expose your…
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