Advertising, Analytics, Pharmaceutical Marketing

Attention to Detailing: Would Reducing Pharmaceutical Sales Calls to Physicians Help or Harm Patients?

Attention to Detailing Posted on November 17, 2015 by Claire Hall Medical Sales UConn Professor Asks: Would Reducing Pharmaceutical Sales Calls to Physicians Help or Harm Patients? When a pharmaceutical company sends a representative to your doctor’s office to promote a new or existing medication, is that a benefit to you as a patient? Would restricting those visits bring greater…

Continue Reading