Analytics, Digital Marketing, Social Network

Collecting Twitter Network Data with R

R is a free software environment for statistical computing and graphics. You can download it from its official website. In the following, we share the R codes for collecting twitter search network data. This network data is created from tweets containing #BoilerUp hashtag. We create a node for each unique Twitter user who either tweeted one of those tweets,…

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Analytics, Social Network

Visualize a network data in Gephi step by step

Visualization of social network data has provided an interesting approach to understand the diffusion of consumer information among customer network. In the following, I provide a step by step instruction of visualizing Nike’ s famous hash tag: #justdoit. I first collect all recent tweets that contain the hash tag of “justdoit” from Twitter. In the data, each twitter account that…

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