Dr. Qiang Liu is an associate professor of management at the Krannert Graduate School of Management, Purdue University, where he teaches digital  marketing strategy and digital marketing lab. He received his Ph.D. in Management from Cornell University in 2008. He also received  B.S. in Information Management with a double major in Economics from Peking University (a.k.a. Beida) and his M.A. in Statistics from the University of California at Berkeley. Qiang’s research interests include discrete choice models, dynamic structural models, Bayesian analysis in marketing, healthcare & pharma industry, education industry, digital and sharing economy.